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IAN BRADY · UX, Design, and Video

WGA Global Case Study (2026)

The brief WGA Global is a full-funnel marketing agency in Chicago that promises to take businesses "from local gem to industry leader." The brand and website needed to look like…

WGA Global Case Study (2026), title picture
Discipline
UX & Product

The brief
WGA Global is a full-funnel marketing agency in Chicago that promises to take businesses “from local gem to industry leader.” The brand and website needed to look like the winner it helps clients become.

Brand
– Cut the palette to three colors: charcoal, cream, and crimson, with crimson saved for buttons, small marks, and one word per piece
– Explored a navy direction first, then moved to charcoal so the crimson could carry the energy
– Set the type in Archivo, wide and heavy for headlines
– Built a journey motif: a paper plane on a dotted flight path

Website
– A homepage that flies through the agency’s numbers in 3D, and an Our Work page where a plane follows a flight map from one client to the next
– Case studies rebuilt around real results, like Goldstone Financial Group growing from $281M to $1.2B in assets under management
– Services, pricing, contact, about, and the blog redesigned in the same system
– Shipped as a custom WordPress theme that replaced Astra. Every existing page, post, and menu carried over, and every section stays editable in Elementor

Launch
Going live surfaced a plugin conflict that hid every service page behind “page not found.” The theme now works around it, and a one-click setup screen lets the team publish pages and undo any step.

Beyond the site
The pitch deck and a social ad campaign were rebuilt in the same system. Designed and built with Claude, with art-directed photography generated in Higgsfield.