Athletico RTM – Case Study (2024)

Athletico Physical Therapy’s flagship digital transformation product and most important digital value proposition – Remote Therapeutic Monitoring

UX/UI – Lead Designer for whitelabel and full brand redesign

• Developed the brand library
• Created Brand guidelines and UX/UI guidelines and philosophy
• Established reusable assets/components
• Created the design/cascade-of-work process
• Defined how work moved from design → internal teams → implementation
• Created a framework other designers could actually use for execution and handoff for any subsequent projects

Video & Motion – On set director, videographer, editor, and motion graphics designer for Athletico Physical Therapy’s Remote Therapeutic Monitoring onboarding/instructional videos to be featured in all Athletico clinics when patients opt into the program. Edited in Premiere Pro and animations in After Effects.